About Us

41 Whitfield Street is a beautiful, creative venue for hire in Central London. Suitable for everything from retail pop-ups to brand launches, product demos, creative workshops, and even birthday parties, it’s a place steeped in history, but designed with contemporary events in mind. Available for hire throughout the year and situated in arty Fitzrovia, it’s the perfect space for your next special occasion.

This Fitzrovia event venue was constructed in the early 19th century and initially used as a townhouse for skilled immigrant workers. It later transformed into part of the iconic Pollock’s Toy Museum, a beloved London landmark. After serving as the famous toy museum, 41 Whitfield Street was sensitively modernised for a myriad of new uses.

Now, it enters its next chapter, having been lovingly restored and sensitively modernised to serve as a dynamic pop-up space, exhibition hub, and events venue in Central London. It retains much of its original character and charm, with traditional features throughout and the echoes of the past still ringing around its walls, but also feels distinctly fresh and primed for new experiences and ideas.

Extending across three floors – the basement, ground floor, and first floor – each of which has a different style, and layout, 41 Whitfield St. is a location fusing heritage and modernity, a flexible and adaptable space visitors are invited to make their own, and the perfect location to enjoy unique experiences with friends, family, customers, and colleagues.